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Yobee Skincare Products

Microbiome Driven Innovation for Scalp & Skin Health

Yobee Skincare Products

Problem

Chronic scalp and skin conditions such as dandruff, cradle cap, eczema, and psoriasis affect millions of people worldwide and can significantly impact comfort, confidence, and quality of life. Many conventional treatments rely on steroids, harsh chemicals, or short-term symptom management approaches that may cause side effects, disrupt the skin barrier, or fail to address the underlying factors contributing to irritation and inflammation. As understanding of the skin microbiome has advanced, interest has grown in therapies that support the body’s natural protective mechanisms while promoting long-term skin and scalp health.

Solution

Yobee Care has developed a microbiome-supportive approach to skin and scalp care designed to help restore and maintain a healthy skin barrier. Its formulations leverage beneficial Lactobacillus-derived ingredients that support the production of peptides and ceramides, helping strengthen the skin’s natural defenses and promote a balanced microbiome.

Key innovations include:

  • Microbiome Support: Formulations designed to help maintain a healthy balance of beneficial skin microorganisms.
  • Barrier Strengthening: Ingredients that support peptide and ceramide production to reinforce the skin’s protective barrier.
  • Sensitive-Skin Friendly: Formulated with ingredients selected to help soothe irritation and support skin health.
  • Multi-Condition Applications: Products developed for scalp and skin concerns including dandruff, cradle cap, eczema, and psoriasis.
  • Scalp & Hair Care: Specialized treatments designed to support scalp health while addressing dryness, irritation, and hair wellness.

Inspired by my daughter’s struggle with dry scalp and eczema, I created Yobee Care to move beyond steroids and harsh chemicals, using our patented Probyome technology to restore microbiome balance with nutrient-rich, natural support for scalp, skin, and hair.”

— Ruchi Gupta, MD

Professor, Feinberg School of Medicine

Benefits

  • Safe & Steroid Free: Avoids harmful chemicals and long-term steroid use.
  • Barrier Restoration: Strengthens skin defense against irritation and infection.
  • Versatility: Effective for both scalp and skin conditions.
  • Clinically Validated: Backed by Northwestern research and clinical studies.
  • Consumer Friendly: Available online with formulations designed for everyday use.

Technology & Commercialization Status

Yobee Care was founded by Feinberg's Dr. Ruchi Gupta, MD whose clinical expertise and personal experience inspired the development of a new approach to skin and scalp health. Motivated in part by her child’s struggles with cradle cap, eczema, and food allergies, Dr. Gupta sought to develop science-based products that support the skin microbiome and strengthen the skin’s natural protective barrier.

Building on emerging research into the role of beneficial bacteria in skin health, Yobee developed a portfolio of microbiome-supportive products designed to address common scalp and skin conditions. The company has attracted venture backing to support product development, commercialization, and expansion of its microbiome-based platform.

Today, Yobee products are commercially available in the United States through the company’s direct-to-consumer channels and retail partners. As interest in microbiome-focused personal care continues to grow, Yobee represents an example of how clinical expertise and scientific research can be translated into consumer health products designed to support long-term skin and scalp wellness.

Northwestern Inventor

Ruchi S. Gupta, MD, MPH
Professor of Pediatrics and Medicine
Feinberg School of Medicine

Links

Website: https://yobeecare.com/

Publications